semiotics Flashcards

1
Q

Sign

A

A form of communication which we recognise

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2
Q

Signified

A

A gesture, image, sound, pattern or event that conveys meaning

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3
Q

Connotation

A

The feelings and ideas associated with the word or object - not the literal meaning

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4
Q

Denotation

A

The literal meaning of a word or object

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5
Q

White

A

light, purity, chastity, innocence, truth, modesty, peace, femininity

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6
Q

Black

A

loom, darkness, woe, night, death, dread, terror, mourning

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7
Q

Grey

A

humility, melancholy, resolution, sadness

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8
Q

Red

A

blood, heat, fire, anger, hatred, cruelty, tragedy, shame, destruction, power, passion

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9
Q

Orange

A

warmth, laughter, contentment

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10
Q

Yellow

A

liveliness, gaiety, cowardice, decay, deceit, sickness

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11
Q

Brown

A

plenty, warmth, contentment, happiness

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12
Q

Green

A

youth, vigour, immaturity, contemplation, immortality, peace, solitude, jealousy

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13
Q

Blue

A

cold, melancholy, serenity, truth

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14
Q

Violet

A

sadness, quietness, purity, love, wealth

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15
Q

Purple

A

royalty, heroic virtue

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16
Q

Spooky music

A

causes tension

17
Q

Birdsong

A

suggests it is morning

18
Q

Silence

A

creates dramatic tension

19
Q

Whispering

A

can represent secrecy

20
Q

Spotlight

A

can suggest isolation

21
Q

Bright light

A

can suggest normality

22
Q

Darkness

A

creates fear

23
Q

Torchlight

A

causes suspense