semiotics Flashcards
Sign
A form of communication which we recognise
Signified
A gesture, image, sound, pattern or event that conveys meaning
Connotation
The feelings and ideas associated with the word or object - not the literal meaning
Denotation
The literal meaning of a word or object
White
light, purity, chastity, innocence, truth, modesty, peace, femininity
Black
loom, darkness, woe, night, death, dread, terror, mourning
Grey
humility, melancholy, resolution, sadness
Red
blood, heat, fire, anger, hatred, cruelty, tragedy, shame, destruction, power, passion
Orange
warmth, laughter, contentment
Yellow
liveliness, gaiety, cowardice, decay, deceit, sickness
Brown
plenty, warmth, contentment, happiness
Green
youth, vigour, immaturity, contemplation, immortality, peace, solitude, jealousy
Blue
cold, melancholy, serenity, truth
Violet
sadness, quietness, purity, love, wealth
Purple
royalty, heroic virtue