1.11. Management and manipulation of place

Question 1

Why do governments want to influence sense of place/ place meaning?

Answer 1

To attract people or investment to places

Question 2

Why do corporate bodies (businesses, government funded agencies) want to influence place meaning/ sense of place?

Answer 2

To generate profit or because they’ve been set up for a specific purpose

e.g. Visit Britain’s purpose is to promote tourism in the UK

Question 3

What is place marketing?

Answer 3

• How places are ‘sold’ like products to consumers- the people who will potentially visit, move to the area or invest money there.
• Marketing companies may be employed to produce websites, design logos, run social media campaigns which are designed to promote

Question 4

What is re-imaging?

Answer 4

Changing existing negative perceptions of places

Question 4

What is rebranding?

Answer 4

• Giving a place a new identity that is appealing to people and investors.
• It’s achieved through re-imaging, place marketing and regeneration schemes
• As part of rebranding, places create slogans and logos that are designed to be instantly recognisable and create positive associations with the place they’re representing