#1

Question 1

Action code

Answer 1

Something that happens in the narrative that tells the audience that some action will follow.

Question 2

Active audience

Answer 2

Audience who actively engages in selecting media products to consume and interpret meanings

Question 3

Anchorage

Answer 3

Words that accompany and image to give it a meaning

Question 4

Appeal

Answer 4

Way products attract and interest and audience

Question 5

Audience categorisation

Answer 5

How media producers group their audiences to target their products (sex, age, ethnicity)

Question 6

Encoding and decoding

Answer 6

Media producers encode messages and meanings in products that are decoded or interpreted by audiences

Question 7

Equilibrium

Answer 7

Narrative, state of balance or stability

Question 8

Four Cs

Answer 8

Cross cultural consumer characteristics, they categorise through motivational needs

Question 9

Hybrid genre

Answer 9

Media texts that incorporate elements of multiple genres

Question 10

Iconography

Answer 10

The props, costumes, objects and backgrounds associated with a particular genre

Question 11

Interactive audience

Answer 11

Audience becomes actively involved and may become a pre-sold audience

Question 12

Sign/code

Answer 12

Something that communicates meaning eg. Colours or sounds

Question 13

Specialised audience

Answer 13

A niche audience that are defined by social group or specific interest

Question 14

Splash

Answer 14

The most prominent story on the front page of a magazine

Question 15

Synergy

Answer 15

The combination of elements to maximise the profits

Question 16

Uses and gratifications theory

Answer 16

Inform and educate
Escapism
Entertainment
Social interaction

Question 17

Vertical intergration

Answer 17

Companies that own a chain of production, merch or cinemas(James bond)

Question 18

Colloquial language

Answer 18

Less formal way of speech

Question 19

Convergence

Answer 19

The coming together of two separate media industries, collaboration.

Question 20

Cross-platform marketing

Answer 20

Using different media platforms to sell the product

Question 21

Denotation

Answer 21

What is known or seen directly

Question 22

Political bias

Answer 22

They have a strong opinion for something and so they portray it through their product

Question 23

Passive audience

Answer 23

They do not engage with the media but instead accept the message that is trying to be communicated