1.2 -Enterprise, Business and the Economy Flashcards
(14 cards)
define creative destruction
The constant innovation of a product or service which results in old versions being replaced
who created creative destruction
Joseph Schumpeter
what is the main incentive for entrepreneurs
taking risk in order to earn profit
define innovation
developing an idea that will generate new or improved products or techniques
define entrepreneur
someone who sets up a business, taking a financial risk
What are the 4 factors of production ( CELL)
capital
enterprise
land
labour
what steps are needed to create a business
generating the odea
asking if the idea can add value
conducting market research
drawing up a business plan
deciding n legal structure
raising finance
when is a business plan used
Externally - Used by banks and investors to decide funding
Internal - entrepreneurs use it as a road map for the firm
what may be included on a business plan
Financial forecast
marketing strategies
summary of plans
skills held by employers and entrepreneurs
whta may a entrepreneur deal with when it comes to daily decisions
Managing inventories and finances
making marketing decisions ( price and promotion )
dealing with customers
maintaining financial records
how may an entrepreneurs focus change as they grow
Employment of staff
use the services of an expert e.g accountant
delegate responsibility
move to larger premises
change supplier
expand product portfolio
what is the added value model
inputs —- transformation process —- output
define added value
creating something of a higher value than the cost of the raw materials