The Cognitive Approach

Question 1

Assumptions of the approach

Answer 1

All behaviour is driven by internal mental processes
Process information in a linear systematic way and uses the computer analogy to explain behaviour
Uses scientific research methods

Question 2

Inference

Answer 2

The process whereby cognitive psychologists draw conclusions about the way mental processes operate on the brain of observed behaviour

Question 3

Computer analogy

Answer 3

Sees human minds similar to computers - hardware and software
Central processing unit
Coding
Different stores

Question 4

Schema

Answer 4

Mental / cognitive which contains knowledge about an object, person, activity or roles based on experience.
Beliefs and expectations help us make sense of the world

Question 5

Bartlett study

Answer 5

Schemas role in how memories are encoded , stored , and retrieved
Argued that schemas allow us to make sense of the world - interpret and guide incoming info
More likely to exclude info that does not conform to existing beliefs and ideas
Create stereotypes