Deconstructing Media Messages COPY Flashcards

1
Q

At face value

A

noun

To believe something as it is

I take everything he says at face value.

I accepted his explanation at face value.

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2
Q

Decode

A

verb

Translate something into meaningful language

He always needs to decode what his wife says.

We need to decode what we hear in advertisements.

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3
Q

Legal disclaimer

A

noun

A statement to specify legal rights

We need to add a legal disclaimer to our product.

There was no legal disclaimer in the advertisement.

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4
Q

Craft

A

verb

To create

I crafted the sentence carefully.

He has crafted many excellent guitars.

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5
Q

Smoke and mirrors

A

noun

Misleading information

Chinese politics are all smoke and mirrors.

He used a lot of smoke and mirrors to convince us.

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6
Q

Preconceptions

A

noun

An opinion formed before having enough information

People have a lot of preconceptions about Japan.

You should not have so many preconceptions about her.

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7
Q

Exaggerated

A

adjective

Shown as better / worse than reality

I’m tired of his exaggerated claims.

A lot of exaggerated data were shown to us.

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8
Q

Cut through the noise

A

idiom

To grab people’s attention

We need to use this ad to cut through the noise.

His marketing plan really cut through the noise.

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9
A
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