barriers to entry and exit Flashcards

1
Q

what are barriers to entry and examples

A

-any obstacle that prevents new firms entering markets

-legal: patents, standards and regulation, red tape (paperwork)
-technical: start up costs, economies of scale, natural monopoly, sunk costs(specialised machinery)
-strategic:(incumbent firms) predatory pricing, limit pricing, heavy advertising
-brand loyalty

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2
Q

barriers to exit

A

-any obstacle that prevents a firm leaving a market

-undervaluation of assets
-redundancy costs
-penalties for leaving contracts early
-sunk costs

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