social and social learning evaluation Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

social evaluation for consumer behaviour

A
  • S - Conformity to social norms can be used to influence consumer behaviour such as using signs to influence ppl to do what others are doing
  • W - social proofs only work in some cultures rather than others as they don’t work in collectivist (Caldini et al 1999 poland and usa)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

slt evaluation for consumer behaviour

A
  • S - explains how people imitate what is seen in the media as well as how social norms are transmitted
  • W - lab based experiment and undermines biological influences
How well did you know this?
1
Not at all
2
3
4
5
Perfectly