social and social learning evaluation

Question 1

social evaluation for consumer behaviour

Answer 1

• S - Conformity to social norms can be used to influence consumer behaviour such as using signs to influence ppl to do what others are doing
• W - social proofs only work in some cultures rather than others as they don’t work in collectivist (Caldini et al 1999 poland and usa)

Question 2

slt evaluation for consumer behaviour

Answer 2

• S - explains how people imitate what is seen in the media as well as how social norms are transmitted
• W - lab based experiment and undermines biological influences