social and social learning evaluation Flashcards
1
Q
social evaluation for consumer behaviour
A
- S - Conformity to social norms can be used to influence consumer behaviour such as using signs to influence ppl to do what others are doing
- W - social proofs only work in some cultures rather than others as they don’t work in collectivist (Caldini et al 1999 poland and usa)
2
Q
slt evaluation for consumer behaviour
A
- S - explains how people imitate what is seen in the media as well as how social norms are transmitted
- W - lab based experiment and undermines biological influences