Biological consumer behaviour Flashcards

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1
Q

What are the ways of bio consumer behaviour?

A
  • facial coding
  • eye tracking
  • fMRI
  • neuromarketint
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2
Q

evaluation of biological consumer behaviours?

A
  • S— Neuromarketing techniques are better than self report methods
  • W— Neuromarketing doesn’t predict consumer behaviour well
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