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BTMM > 2nd Test > Flashcards

2nd Test Flashcards

1
Q

First amendment

A

The first amendment to the us constitution that guarantees freedom of speech and press

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2
Q

Libel

A

Is harmful & untruthful written criticism by the media that intends to damage someone

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3
Q

Censorship

A

Formal restriction of media or speech content by gov’t, political, or religious authorities

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4
Q

Probable cause

A

A judge’s decision that provisional evidence of criminal violation or national security danger justifies a wiretap

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5
Q

Patents

A

Exclusive right to make, use, or sell an invention for 20 years

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6
Q

Fair use

A

Permits uses limited copying of copyrighted works for academic, artistic, or personal use

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7
Q

The Sherman anti-trust act of 1890

A

Prohibits monopolies & the restraint of free trade

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8
Q

Vertical integration

A

A company with the same owner handles different aspects of a business within the same industry, such as film production & distribution

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9
Q

Horizontal integration

A

Concentration of ownership by acquiring companies that are all in the same business

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10
Q

Scarcity argument

A

Says that the small number of stations & cost of entry to broadcasting require extra regulation of them

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11
Q

Capture theory

A

Explains that regulations are influenced more by corporate interest then public interest

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12
Q

Deregulation

A

Removes restriction on the nature & scope of activities that companies engage in & the prices they change

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13
Q

Sales promotions

A

Specific features, like coupons, to directly spur sales

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14
Q

Viral marketing

A

Ideas are spread about products in chat rooms, blogs, social network sites, or other Internet bases avenues

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15
Q

Database marketing

A

Used when advertisers store information about consumers so that they can personalize messages

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16
Q

Canspam law

A

Regulates commercial email (2005)

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17
Q

Advertising media

A

Communication channels that carry messages to consumers

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18
Q

A brand

A

All dimensions that identify & give unique value to a product or company

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19
Q

Advertising plan

A

A written document outlining the objectives & strategies for a product’s for a product’s advertising

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20
Q

Account executive

A

The liaisons between the agency & client

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21
Q

Brand loyalty

A

Consumer’s propensity to make repeat purchases of a specific brand of product

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22
Q

Product placement

A

Companies pay to have their products featured in movies or television

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23
Q

Media effects

A

Changes in knowledge, attitudes, or behaviors resulting from media exposure

24
Q

Content analysis

A

Quantitative description of the content of the media

25
Q

Experimental research

A

Studies the effect of media in carefully controlled situations that manipulate media exposure & content

26
Q

Generalizablity

A

The degree to which research procedures & samples may be generalized to the real world

27
Q

Validity

A

How accurately the research represents the results being measured

28
Q

Reliability

A

How stable & consistent a result is

29
Q

Correlated

A

A statistical measure of association between two variables

30
Q

Survey studies

A

Make generalities about a population of ppl by addressing questions to a sample of that population

31
Q

Ethnography

A

Naturalistic research method in which Te observer obtains detailed info from personal observation or interviews over extended periods of time

32
Q

Media departments

A

Negotiate on behalf of the advertiser to buy space from media companies

33
Q

Relationship marketing

A

Consumers develop a strong preference for a brand through one to one communication

34
Q

Direct marketing

A

Requests an immediate consumer response (passing out coupons on the street)

35
Q

Uses & gratifications

A

Theory that users actively seek out media that me their needs for new knowledge, social interaction, and diversion

36
Q

Sound bite

A

Quote in sound form

37
Q

Bullet model (hypodermic model)

A

The theory that audiences will believe/do what the media leaders tell them to.

38
Q

Multi-step model

A

Theory that the audience will follow the opinions given by the media.

39
Q

Cultivation theory

A

Mass-media exposure creates a view of the world that is consistent with mediated reality

40
Q

Priming theory

A

Media images stimulate related thoughts in the minds of the audience
See hamburger > get hungry

41
Q

Stereotyping

A

Generalizations about groups of ppl on the basis of limited info

42
Q

Prosocial behaviors

A

Behaviors that society values & encourages

43
Q

Information campaigns

A

Use the techniques of advertising in an attempt to convince people to adopt pro social behaviors

44
Q

Catharsis hypothesis

A

Argues that sex and violence in the media has positive effects because people can act out those desires in a fantasy world and won’t happen in reality

45
Q

Agenda setting

A

The process through which public figures and important events help shape what is covered in the media

46
Q

Social learning theory

A

the theory that viewers will copy what they see in media

47
Q

Selective process

A

This occurs when an audience encounters content that conflicts with their existing beliefs and selectively chooses to hear what they wants to hear

48
Q

Code

A

Signifier and signified (thing and meaning)

49
Q

Signifier

A

Symbol, image, logo that has a set of values associated with it by a society/group/culture (buddha, cross, rose)

50
Q

Signified

A

Feelings, concepts, ideas that have abstract meanings that are hard to explain (love, hope, companionship, acceptance, belonging)

51
Q

Referent

A

Exists outside of the sign, the connection that is made between signifier and signified

52
Q

Differentiation

A

The differences in identical products created by advertising (Coke and Pepsi)

53
Q

Transference

A

Connects the product to the ad through language

54
Q

Bandwagon

A

A sudden trend that people follow without much evaluation or thinking (Kony, Tomogachi, Gangnam style)

55
Q

Testimonial

A

Soundbite or personal story supporting the use of a product/idea (usually famous person)

56
Q

Name calling

A

using common words to insult ppl (Emotional, conservative, right wing, left wing)

BTMM (2 decks)

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