3.5 decision making to improve financial perfirmance Flashcards

1
Q

what is revenue

A

the amount (value) of a product that customers actually buy from a business

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2
Q

what is demand

A

the amount of a product that customers are prepared to buy

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3
Q

how can demand be measured

A

in terms of volume (quantity bought) and/or value (value of sales)

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4
Q

what factors can affect the level of demand

A

government decisions
prices and incomes
tastes and fashions
competitor actions
social and demographic change
changing technology
seasonal changes

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5
Q

how can the relationship between quantity demanded and price be shown graphically

A

on a simple demand curve

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6
Q

what is the formula for revenue

A

total revenue= volume sold x average selling price

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7
Q

what are the two main ways of increasing revenue

A

increase the quantity (amount) sold
-could do this by lowering price
-could offer volume related incentives
achieve a higher selling price
-could conduct market research
-best to add value than just increase price

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8
Q

what is profit

A

the total revenue minus total costs
- is measured in absolute terms

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9
Q

what is profitability

A

measures the amount of profit made in relation to the size (turnover) of the bus jess and as such measures how efficient the business is at generating profit

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10
Q

how can profitability be measured

A

via the net profit margin

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11
Q

what is net profit

A

the difference between total revenue and total costs

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12
Q

what is the net profit margin

A

the % return made on sales

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13
Q

how do you calculate the net profit margin

A

net profit/sales revenue x100

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14
Q

what does a business need to do to improve profit

A

increase sales revenue and/or reduce costs

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15
Q

what are the methods used to improve profit

A

-increasing/decreasing price- depends on price elasticity of demand
-labour productivity- an increase will lead to lower labour costs/unit therefore lower unit costs
-managing capacity-higher capacity utilisation will lead to lower unit costs
-promotion-there will be a cost involved however if sales volumes increase so will revenue

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16
Q

what is profit

A

the reward or return for taking risks and making investments

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17
Q

what is the formula for profit

A

total revenue-total costs

18
Q

what are the three main profitability ratios

A

gross profit margin
return on capital employed
operating profit margin

19
Q

what is the gross profit margin

A

revenue-cost of sales

20
Q

how do you calculate the gross profit margin

A

gross profit/revenue x100

21
Q

what is net/operating profit

A

what is left after all the costs of a business have been taken away from its sales revenue

22
Q

what is the net/operating profit margin

A

operating profit/sales x100

23
Q

what does net profit tell us

A

-how effective a business turns it’s revenue into profit
-how effective a business is run
-whether a business is able to ‘add value’ during the production process (a high margin business must be doing sonething right)

24
Q

what should be done with the net profit margin over time

A

should be compared with competitors in the same market and over time

25
Q

what is the formula for return on capital employed (ROCE%)

A

operating profit/capital employed x100

26
Q

what should you do with ROCE

A

higher % is better
watch for trend over time
watch out for low quality profit which boosts ROCE
leased equipment will not be included i. capital employed

27
Q

what is return on capital

A

a measure of the returns made from investing in the business
shows opportunity cost
provides a means of comparison with other investment opportunities
shows how good the business is at converting money invested into profit

28
Q

what is the formula for return on capital

A

net profit (before tax)/capital invested x100

29
Q

what is capital in terms of return on investment

A

the amount invested in a business

30
Q

what is opportunity cost

A

what an investor could have done by investing elsewhere

31
Q

what are costs

A

amounts that a business incurs in order to make foods and/or provide services

32
Q

why are costs important

A

-are the difference between making a good or a bad profit
-are the main cause of cash flow problems in business
-change as the output or activity of a business changes

33
Q

what are the two types of costs

A

variable or fixed

34
Q

what are variable costs

A

costs which change as output varies

35
Q

what are fixed costs

A

costs which do not change when output varies

36
Q

examples of variable costs

A

-bought in stocks
-wages based on hours worked or amount produced
-marketing costs based on sales
-raw materials

37
Q

what is the formula for total costs

A

total costs= fixed costs + variable costs

38
Q

how does cash flow affect a business

A

cash flow is dynamic and unpredictable
cash flow problems are the main reason business fail
regular and reliable cash flow forecasting can adress many problems

39
Q

what are some advantages of cash flow forecasts

A

+advanced warning of cash shortages
+important part of financial control
+make sure the business can pay suppliers and employees
+provide reassurance to investors and lenders that the business is being managed properly

40
Q

examples of cash inflows

A

-cash sales
-receipts from trade debtors
-sale of fixed assets
-interest on bank balances
-grants
-loans from bank
-share capital invested

41
Q

examples of cash outflows

A

-payment to suppliers
-wages and salaries
-payments for fixed assets
-tax on profit
-interest on loans and overdrafts
-dividends paid to shareholders
-repayment of loans

42
Q

what is breakeven

A

break even (output) is reached when the total revenues= total costs