4.3.3 Culture/Social Factors

Question 1

Cultural Differences

Answer 1

Failure to appreciate cultural differences can lead to poor relationships when one side perceive the actions of another differently than what the other intended

Question 2

Different Tastes

Answer 2

If one country likes a product, there is no guarantee another country will feel the same way

Question 3

Language

Answer 3

Translating business and marketing messages into another language can be difficult due to misinterpretations the original firm didn’t mean