Keating - Media Campaigns Flashcards
What’s the method?
Self report
How many pps?
3278
Age of pps ?
15-49
Where were they from?
3 Nigerian states ?
What percentage of the pps were married ?
60%
What type of sampling was used ?
Stratified sampling
What’s the procedure ?
Interviewed using a questionnaire
Questions included included information about family-planning sexual to Activity and exposure to media campaigns
They were asked whether they had seen certain campaigns through radio TV newspaper and health clinics
What three closed questions were asked?
1) have you ever talked with a partner about ways of preventing aids
2) can people reduce their chances of getting aids using a condom every time they have sex
3) did u use a condom during your last sexual encounter?
What were the results ?
Exposure to media campaigns were high
Those who were exposed well 1.5 times more likely to have discussed hiv/ AIDS with a partner
Twice is more likely to know that condom use reduces risk of hoc infection
Did exposure to the vision program have a affect on condom use during last time of intercourse?
No
What were the conclusions ?
Vision increased awareness and communication of hiv/AIDS .increased condom knowledge had no effect on usage
Different media teacher different people
Practical advice about how to obtain condoms should be included in future campaigns
What’s the aim?
To assess the extent to which a mass media campaign (VISION) focussing on reproductive health and hiv/AIDS prevention resulted in an increased awareness and prevention of hiv /AIDS .
