Maslow's Hierarchy of Needs

Question 1

Who’s theory is this?

Answer 1

American Psychologist, Abraham Maslow

Question 2

What is the theory?

Answer 2

That we all have different layers of needs and that to go into the next layer we have to achieve the one we are currently on

Question 3

What does the theory suggest?

Answer 3

Once people have their basic needs met like housing, food, safety, shopping, technology and a job they can go on to satisfy ‘higher needs’

Question 4

What is the pyramid?

Answer 4

Basic needs are at the bottom and at the top is ‘self actualisation’- which describes a person who has gained the respect of a lot of other people- has a higher level of self esteem and self respect

Question 5

What are the basic needs?

Answer 5

Physiological needs- food, water, warmth and rest

Safety needs- security and safety

Question 6

What are the Psychological needs?

Answer 6

Belongingness and love needs- intimate relationships and friends
Esteem needs- prestige and feeling of accomplishment

Question 7

What is the Self-fulfilment needs

Answer 7

Self actualisation- achieving ones full potential, including creative activities

Question 8

What does his upper layer suggest?

Answer 8

Linked to the idea consuming particular media tracts fulfils self-esteem, as does buying certain products

Question 9

In a nutshell

Answer 9

That if you buy a new pair of trainers of the right brand as shown to you in the media, then you will feel better about your self, because you have the respect of other people

Question 10

Name the sections of the pyramid from bottom to top

Answer 10

Psychological meeds
Safety needs 
Esteem needs
Belongingness and love needs
Self-actualisation needs