Media Production 2 Flashcards
(47 cards)
1
Q
History of podcasting
A
2004: The term “Podcast” coined. Daily Source Code first to take off
2005: directory and subscription service on iTunes
2007-2010: rise of early influencers
2011-2014: huge growth (1b subs)
2014: Serial
2017: podcast ad revenue tops $220 m
2
Q
Why is podcasting successful?
A
- easy access (smartphones)
- listen while you do other things
- wide range of topics
- mass appeal to niche markets - anti-talk radio
- inexpensive to produce
3
Q
Podcast advertising
A
- more informal and unstructured than trad radio ads
- many of the same companies advertise on different podcasts
- podcast networks allow for good ad saturation
- dynamic audio insertion allows for current ads to be placed in podcasts as they’re downloaded
4
Q
Elements of a good podcast
A
- pre-planned content
- just enough structure to hold it up and make it familiar for listeners
- focus
- production elements: music sfx, clips to break up the voices
- interesting and engaging conversation
5
Q
What to podcast about?
A
- something interesting and relevant to you
- find a way to tell stories about yourself and your brand
- pick something and stick with it
- find your niche
6
Q
Branding your podcast
A
- choose a name that immediately conveys the podcast topic
- maybe incorporate good SEO
- make an elevator pitch
- make some good artwork
7
Q
Building your podcast
A
- have a beginning, middle and end
- reg segments and structure
- don’t use copyrighted music
- don’t be boring
- write everything down
8
Q
DIY Podcast Production
A
3 Components:
- Recording equipment
- Computer/software
- Hosting/Distribution
9
Q
Recording Equipment
A
- Blue mics (Yeti)
- Mics and mixers
- Professional recording studio
10
Q
Computer/software
A
- Audacity (open source, voice and music)
2. Audition (functionality, filters, effects, repairs)
11
Q
Sharing platforms
A
Soundcloud, Lidsyn, Blubrry, etc
12
Q
Hosting/Distribution: Anchor pros and cons
A
Pros: free unlimited storage, distribution to most platforms, podcast with your phone
Cons: advertising, poor editing and analytics, can’t customize home page
13
Q
What makes good podcast content?
A
- interesting topics
- engaging interviews
- lively conversation
- meaningful discussion
- unexpected twists
- good storytelling
14
Q
Old McDonald content
A
E - entertain I - inform E - educate I - inspire O - online
15
Q
What does it mean to be “on” for the podcast?
A
- express yourself in an entertaining way
- argue, exclaim, question, speculate
- show off knowledge on the subject
- be a slightly exaggerated version of yourself
16
Q
Types of podcasts
A
- Storytelling
- Interviews
- Fictional Storytelling
- Conversational
17
Q
Storytelling podcast
A
- highly researched, completely scripted, well-produced
- voiceover/narration, clips, music
- sometimes “dramatic re-enactment”
- story structured in an enticing way
18
Q
Interview podcast
A
- Content revolves around one of more consistent hosts
- Different guest(s) every episode
- No scripts, but questions may be planned out
- Minimal production/editing
19
Q
Fictional storytelling podcast
A
- Fully scripted & produced audio dramas
- Fictional characters, settings & situations
- Uses music, sfx and dialogue to drive the story
20
Q
Conversational podcast
A
- Aka “buddy” podcasts
- The same two or more hosts get together regularly to talk about similar subject matter
- Usually follows “news of the week” as it relates to the podcast topic
- Minimal production/editing, relies largely on the personalities of the hosts
- “Entry level” podcasting
21
Q
How do you plan your content?
A
- Point form notes on conversation topics
- “Planned spontaneity”
- Outline the structure of the conversation
- Don’t show your notes to your co-host or discuss beforehand
- Tangents are okay, but your notes will help you get back on topic
22
Q
What’s so important about a show opening?
A
- Grab the listeners’ attention right away
- Both returning and new
- Keep them from moving on to the next podcast
- Do this with comedy
- Tell an interesting story
- Use an opening “bit” – a regular premise that sparks a conversation
23
Q
Intro music
A
- Choose something you like!
- Conveys the brand of the podcast
- Minimum two minutes so you have something to work with
- NO LYRICS! – competes with the voiceover
- Must be copyright free (open source, royalty free)
24
Q
What should you edit out of your podcast?
A
- Awkward pauses
- Losing your train of thought
- Googling things
- “Run up” words that don’t contribute to the conversation
- Stupid things that you said
25
How do you make an audio transition?
* Similar to a splitter in traditional radio
* Can be used to switch between topics or music beds
* Can also cover up a bad edit or segue
* Use a “transition” sound at the beginning (less than a second long)
* Insert a clip or music
* Bookend the clips with another transition sound
26
What are show notes?
* All the text in the “description” field of your podcast episode
* Provides additional & important information
* Also another piece of content (like a blog entry!) with which you can market your podcast
* Good opportunity for SEO
27
What to include in your show notes
* Social media links (Facebook, Twitter, Instagram)
* Website link
* Sponsor information
* Links to any other products/articles you reference in the show
* Links to your Patreon
* Detailed outline of the episode, complete with timecode
28
What is a meme?
* Content that is mimicked or copied online
* Jokes, photos, posts, “challenges”
* Common experience that we can all share
* Come and go very quickly!
29
What is a GIF?
* Sharable Content
* GIFs, like memes, can be used to entertain in social media circles
* Can express a thought, feeling or emotion
* The idea is to punctuate your social media post with a punch line that your followers will share
* Keep your GIFs short, simple, and as non-promotional as possible
* Anti-advertisement – doesn’t need to include brand messaging
30
Content Marketing
* Creating and sharing content with your audience
* Entertain, Inform, Educate, Inspire (EIEIO)
* But still somewhat related to what you do
* Intersperse with your own branding/promotional posts
* Respond/interact with your followers when they speak to you
31
What is social listening?
* Monitoring what people are saying on social media
* Following certain keywords and phrases related to your brand
* NO hashtags or @ mentions (specific to you) need be involved
32
Podcast ad agencies
* Sole purpose is producing and serving ads to podcasts
* Largest is Midroll
* Panoply recently stopped producing content to focus only on advertising
* These agencies connect advertisers to podcasts that are relevant to their audience
* Write, produce and place ads across a network of podcast partners
33
Podcast ad terms
* Preroll, midroll, postroll
* midroll is the most valuable as listeners are less likely to skip
* Baked-in: included in the episode audio file and will always be a part of that episode
* Dynamic Insertion: can be either host-read or produced, but are inserted into show breaks by an algorithm
* Drag: determines which is the best placement. Refers to the on-demand nature of podcasting meaning a bake-in ad may be heard (and should therefore still be relevant) years late
34
Podcast ad formats
* Endorsements: personalized copy read by the podcast host
| * Produced: pretty much the same as a radio ad, but usually better
35
Ad measurement
* Offer codes, vanity URLs, surveys
* Used to measure effectiveness and conversion
* Podcasters get paid out of actual sales
* Or by CPM ($15-$25 per 1000 downloads)
* More cost-effective for advertisers
* Only profitable for podcasts with a large audience
36
Native advertising
* Native Advertising
* Presented as a piece of content that fits into the rest of the podcast
* As interesting, informative and entertaining as the show
* Very expensive = premium placement
37
Local podcasts
* Indie podcasts – people just doing it for fun
* Often amateurish, two dudes on a couch in their basement with a Yeti microphone
* BUT there are many PROFESSIONAL quality local podcasts as well
* Good audio, good content, post regularly
* Opportunity for local businesses to advertise
* Small audiences individually, but collectively they add up
38
What is marketing?
The action or business of promoting and selling products or services, including market research and advertising
39
How to market your podcast
* You must promote it to your prospective audiences
* DEFINE your audience
* RESEARCH where that audience is (online and IRL)
* REACH toward that audience with your podcast and some strong brand messaging
40
Social media marketing
* Twitter & Facebook = bare minimum, try something different!
* Instagram, SnapChat, YouTube
* Post consistently, post often!
* Eavesdrop & respond to people having the same conversation online (Twitter is best for this)
* Put the podcast link in your profile & bio
41
Online communities
* There are hundreds of podcasts out there just like yours!
* Podcasters like listening to similar podcasts
* Connect with this community through WordPress, Twitter, and other channels
* Follow, favourite and retweet and they may do the same
42
Podcast promo
* An advertisement for a show or podcast
* Like any ad, a promo persuades people to listen to the show
* Three elements: voiceover, music & clips
* Voiceover – engaging, persuasive copy that includes relevant information
* Music – sets the tone & mood of the show
* Clips – gives a sense of what the show is all about
43
What is an RSS feed?
‘Rich Site Summary,’ ‘Really Simple Syndication’
| It contains all of your podcast’s information to help you reach your audiences.
44
How do you grow your podcast audience?
* Publish early, publish often
* Share your work
* be a guest on another podcast
* get your audience to review
45
Blue Microphones
* $70 - $150
* Plug & Play USB
* Dependent on room
46
Microphones and mixer
* $250 - $400
* Individual level control
* Better sound quality
47
Professional Recording
* Studio
* $$$
* Free Option: Winnipeg Library
