9th 12 Flashcards
planned investigation aimed at knowledge of a company or its products
industry research
general direction in which something is developing or changing
trends
method of leadership style used
management style
behavior of humans within an organization toward producing employee satisfaction
business culture
agency the regulates the securities markets
US securities and exchange commission
presidential cabinet sector that promotes job and business creation
US department of commerce
point of reference against which things may be compared or assessed
benchmarks
statistical data relating to particular groups
demographics
consumers desire and willingness to pay a price for a specific good or service
demand
a tool used to provide insights into the market success of a new product
test market
funds needed to launch a start up business
capital requirements
summary of the aims and values of a company
mission statement
