Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

NPM > Acronyms > Flashcards

Acronyms Flashcards

1
Q

CID

A

Customer ID

Unique number used to identify Google Ads Accounts

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

CPA

A

Cost Per Action

How much each conversion action ends up costing the advertiser

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

CPC

A

Cost Per Click

How much each ad click costs (more clicks = less cost)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

CRO

A

Conversion Rate Optimization

Optimizing a website to achieve the highest number of conversions possible

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

CTA

A

Call to Action

An appeal to take action by signing up, making a purchase, etc.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

CTR

A

Click Through Rate

Percentage of people who click on ads after seeing them

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

EIN

A

Employee Identification Number

A unique ID assigned by the IRS to each nonprofit that can be used to verify their tax exempt status

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

G4NP

A

Google For Nonprofits

Where the Google grant enrollment is found

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

GA

A

Google Analytics

A platform that allows detailed tracking of data about a websites usage and visitors. This requires a piece of code to be placed on the back end of websites that allows conversion tracking

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

GTM

A

Google Tag Manager

A piece of code that is placed in the back end of websites that allows conversion tracking

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

KPI

A

Key Performance Indicator

A measurable value that demonstrates how effectively a company is achieving key business objectives.

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

LQS Keywords

A

Low Quality Score Keywords

Keywords that have been assigned a low quality score by Google due to irrelevance and other factors

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

PPC

A

Pay Per Click

The type of advertising the Google grant is - we only use grant money when people click the ad

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

QS

A

Quality Score

Score given by Google

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

ROAS

A

Return on Ad Spend

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

ROI

A

Return on Investment

17
Q

RSA

A

Responsive Search Ad

An expanded ad with up to 15 headlines and up to 4 descriptions, which changes with different searches

18
Q

SEO

A

Search Engine Optimization

Optimizing a website to be as attractive as possible to a search engine and thus to appear more frequently and higher in rank on SERP

19
Q

SERP

A

Search Engine Results Page

A web page that displays the results of a user’s query from a search engine

20
Q

CC

A

Collaboration Call

21
Q

CRM

A

Customer Relationship Management

22
Q

GG

A

Google Grant

23
Q

GM

A

Grant Manager

24
Q

KW

A

Keyword

25
Q

LP

A

Landing Page

26
Q

M2M

A

Month to Month Client

27
Q

VE

A

Visitor Email

NPM (3 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2024 Bold Learning Solutions. Terms and Conditions