Ads ETA & Responsive Ads

Question 1

How many ads should you create per ad group?

Answer 1

3 to 5 ads per group

Question 2

What is the ideal mix for ads?

Answer 2

1 responsive ad and 3 extended ads

Question 3

What are called typical ads in google?

Answer 3

Extended Text Ads

Question 4

How many characters in Header 1 of the Expanded Test Ads?

Answer 4

30

Question 5

How many characters in Header 2 of the Expanded Test Ads?

Answer 5

30

Question 6

How many characters in Header 3 of the Expanded Test Ads?

Answer 6

30

Question 7

How many characters in Description 1 of the Expanded Test Ads?

Answer 7

90

Question 8

How many characters in Description 2 of the Expanded Test Ads?

Answer 8

90

Question 9

How many characters and paths in the Display URL of the Expanded Test Ads?

Answer 9

2 paths which are optional and 15 characters

Question 10

In the Expanded Test Ads what is the Destination URL?

Answer 10

The Final URL

Question 11

What is the Final URL?

Answer 11

The Final URL is the landing page you which t drive searchers where it also includes the matching keywords in this particular ad group

Question 12

What is the most important component in your new ad?

Answer 12

Headline 1

Question 13

What is the Pro Tip with Headline 1?

Answer 13

Have you identified headlines that work well on other channels and also can be used on PPC too.

Question 14

Does Headlines 2 and 3 always appear together?

Answer 14

No. It’s Google that will make sometimes that decision and when they do appear at the same time it creates great visibility. It is also important featured information that complements the information shared in the headline 1.

Question 15

What is the meat of your ad?

Answer 15

The Description contains the CTA which tells people to take action now. Highlights details of your product and service