Advertising

Question 1

What does AIDA stand for ?

Answer 1

A- get consumers ATTENTION
I- create INTEREST in the product or service
D- make consumer DESIRE the “
A- must get ATTENTION- consumer buys “

Question 2

Implicit

Answer 2

The message can be implied (indireta)

Question 3

explicit

Answer 3

The message is directly stated

Question 4

PATHOS

Answer 4

An appeal to emotion

Question 5

LOGOS

Answer 5

An appeal to logic or reason

Question 6

ETHOS

Answer 6

An appeal to ethics

Question 7

Appeal to AUTHORITY

Answer 7

Well known celebrities often appear

Question 8

SEX appeal

Answer 8

The use of sexual images or words to sell a product or service

Question 9

Appeal to TRADITION

Answer 9

Emphasizes experience and number of years of service or product being used

Question 10

Figures of SPEECH

Answer 10

Allusions, puns, alliteration, etc..

Allusions- indirect reference to a famous person, place, thing, or event.

Alliteration- repetition of vowels or consonant sounds

Question 11

Outright PROPAGANDA

Answer 11

If the consumer doesn’t buy the product or service they will become a social outlast

Question 12

Compliment the CONSUMER

Answer 12

Ass kissing

Question 13

PATRIOTISM

Answer 13

Buying the product will show love to your country

Question 14

Rhetorical QUESTION

Answer 14

A question which demands a response from the audience but the answer seems obvious

Question 15

Magic INGREDIENTS

Answer 15

Suggest miraculous solution or discovery

Question 16

WEASEL words

Answer 16

Words or claims which appear to be substancial at first but they disintegrate into hollow words (meaningless)

Question 17

PLAIN FOLKS appeal

Answer 17

For normal people

Question 18

something for NOTHING or MORE for LESS

Answer 18

Suggests product or service is of better quality than higher priced competitors

Question 19

Appeal to EXCELLENCE

Answer 19

Emphasizes that consumers should not settle for second best

Question 20

BANDWAGON

Answer 20

Because everyone else has it

Question 21

Facts and FIGURES

Answer 21

Implies that figures and statistics prove a point beyond dispute

Question 22

Hidden FEARS

Answer 22

Exploits a persons hidden fears and insecurities

Question 23

REPETITION

Answer 23

The constant statement of an idea In order to fix the image of the product or service in a persons mind

Question 24

ADVANTAGES

Answer 24

Freebies, coupons, etc..

Question 25

SCIENTIFIC jargon

Answer 25

Implies that the product is effective since it’s scientifically based

Question 26

Idea CHILDREN

Answer 26

Using children who seem “perfect” to sell products and services

Question 27

Emotional RESPONSE

Answer 27

Images of a family, children, starving/injured, or in bad conditions

Question 28

NOSTALGIA

Answer 28

Images and or words about the past are used to stir an emotional response

Question 29

FAKE transference

Answer 29

Transferring positive qualities from a person or object to the product or service being advertised

Question 30

Pets/ MASCOTS

Answer 30

Cute/cuddly pets or cartoon, animated, life like mascots may be used to sell the product or service