AIDA & Definitions Flashcards
1
Q
Target audience
A
A particular group at which a product such as a film or advertisement is aimed.
2
Q
Basic appeal
A
Try to persuade someone to do something by calling on a particular principle or quality.
3
Q
AIDA
A
AIDA is an acronym used in marketing and advertising that describes a common list of events that may occur when a consumer engages with an advertisement.
4
Q
A (1)
A
Attention (awareness)
-attract the attention of the customer
5
Q
I
A
Interest of the customer
6
Q
D
A
Desire
-convince customers that they want and desire the product or service and that it will satisfy their needs.
7
Q
A (2)
A
Action
-lead customers towards taking action and/or purchasing.
