airline management final exam review Flashcards
Since the early 1970s, the air carriers have focused on a marketing concept in which research and development plays an important role. This started what is referred to as the
Consumer oriented period
Hub and spoke carriers are appealing because they enable carriers to
1) provide service to a larger number of city pairs
2) concentrating the flow of passengers toward a central point
3) able to attract passengers
One of the fastest growing airline target markets is the ________ market.
Singles
The frequent flier program:
is important because roughly 5 percent of fliers account for about 40 percent of all trips taken annually
Hub-and-spoke networks are appealing because they enable carriers to:
All of the above
Allows service of more city-pairs, etc.
Airline passenger fares declined during the period 1962-1968 primarily due to:
Economies of jet aircraft
Fares which allow two or more carriers to serve a market which they are unable to do so individually are called:
Joint fares
Which of the following would probably cause a decrease in demand for air transportation?
Recessionary economy
Passengers tend to be elastic in which of the following situations?
Pleasure travel, highly competitive route, a lot of time to purchase the ticket
Gains and losses arising from foreign exchange transactions are:
None of the above
Landing fees are are a variable cost
True
Depreciation of flight equipment is a component of direct operating cost.
True
The first air cargo services provided was:
Air mail
Federal Express was established to provide:
door-to-door overnight service for small packages.
The primary factor in the growth of air freight over the last 25 years has been the:
Larger and more efficient aircraft
Mail continued to be the dominant revenue source for the airlines until the arrival of the DC-6 in 1946.
False
Today, air mail represents a little over 10 percent of the airlines’ revenues.
False
Air cargo represents a much greater percentage of total revenue for U.S. air carriers than European air carriers.
False
Which of the following is a maintenance efficiency goal?
All of the above
Which of the following factors does not impose a problem in assigning flight crews to a schedule?
Aircraft payload and range
Which of the following would be the best time for scheduling a flight from San Francisco to New York?
11:00AM
Determining if there are enough gate positions for the number of planes on the ground simultaneously, including a cushion for early arrivals or delayed departures is a major concern of:
Ground operations