American political Ideologies and Beliefs Flashcards
General Public
Most Americans
Issue Public
A group of Americans - smaller than the general public - to which an issue is of importance.
Saliency
The degree to which an issue is important to a particular individual or group.
Intensity
How strongly people feel about a particular issue. “Hot-button” issues like abortion.
Stability
A measure of how stable an issue is - public opinion changes over time
Referendum
Process through which voters may vote on new laws; submits to popular vote to accept of reject a measure passed by a legislative body. One of several Progressive Era reforms that increased voters’ power over government.
Public opinion polls
Designed to determine public opinion by asking questions of a much smaller group; used frequently and directly to measure public opinion
Random sampling
Method of selecting from a population in which each person has an equal probability of being selected.
a method that allows them to poll a representative cross section of the public
Exit Polls
Polls based interviews conducted on Election Day with randomly selected voters who are leaving the voting place
Sampling Error
Margin of error in public opinion poll. Most polls are accurate within a margin of plus or minus 4 percent.
Entrance polls
conducted on election day as voters head into the polling station to cast their vote
Tragic polls
preformed multiple times with an identical sample in order to track changes in opinion
Benchmark polls
conducted by a campaign when a candidate initially announces their intention to run
Stratified random sampling
variation of random sampling, in which the population is divided into subgroups and weighed based on demographic characteristics
political socialization
the process in which people develop their political values, beliefs, attitudes and ideology