Approaches Flashcards
What was Wilhelm Wundt known as?
Father of Psychology
What was Wundt’s approach to psychology ?
Study the structure of the human mind
Structualism = breaking down the mind
- Breaking down behaviour into elements
What is introspection?
Participants being asked to reflect on their own cognitive processes and describe them - way to investigate structualism
Wundt used it to investigate the human mind
What are the 2 evaluation points on introspection?
- Introspection relies on non-observable responses
- Introspection produced data that was subjective (experimental results are not that reliable)
What assumptions is the scientific method used to explore?
- All behaviour is seen as being caused (determined)
- If behaviour is determined, then it should be possible to predict how human beings would behave in different conditions (predictability)
Scientific method refers to the use of investigative methods that are…
Objective - not subjective
Systematic - fixed plan (step by step)
Replicable - should show same results if repeated exactly
How did Wundt establish psychology is a science?
By using the scientific method
Who developed the social learning theory?
Albert Bandura
What is the social learning theory?
Learning occurs through observation and imitation of others behaviour
What is the definition of modelling?
You are most likely to imitate the behaviour of people with who you identify with
What is the definition of identification?
The process of associating the self closely with other individuals and their characteristics or views
What is the role of mediational process?
Cognitive factors:
Attention - noticing behaviours
Retention - remembering behaviours
Motor reproduction - ability to preform the behaviours
Motivation - the will to preform the behaviour
Who conducted the Bobo doll experiment?
Albert Bandura
What was the aim and procedure of the Bobo doll experiment
Aim - investigate aggression in kids
Procedure - 2 groups - 1 watched a video of adults hitting a Bobo doll. The other group didn’t (control group)
What were the results and conclusion of the Bobo doll experiment?
Results - the kids who watched the adults, imitated the behaviour and even came up with new extreme ways to hit the doll
Conclusion - children imitate behaviour they observe, especially those they recognise as role models
What were the 3 evaluation points on the social learning theory?
. Over - reliance on evidence from lab studies
. Underestimates the influence of biological factors
. The importance of cognitive factors in learning
What is the definition of vicarious learning?
Learning through observation of the consequences of actions for other people
What are demand characteristics ?
Cues that might indicate the research objectives to participants
Who came up with the behaviourist approach ?
John B. Watson
What 3 points does the behaviourist approach state ?
. nearly all behaviour is learnt
. animals and humans learn in the same way
. the mind is irrelevant
What is conditional learning ?
response becomes more frequent or more predictable in a given environment, with reinforcement typically being a stimulus or reward
What is an unconditional stimulus and conditional stimulus ?
unconditional stimulus = stimulus that leads to an automatic response
conditional stimulus = stimulus that can eventually trigger a unconditioned response
What was Pavlov’s experiment ?
. Whenever Pavlov gave his dogs some food he would also ring a bell. After repeating this several times, Pavlov then tried ringing the bell without giving the dogs any food, bell alone caused salivation
. When dogs see food they salivate - automatic, unlearned response. The food is an (UCS) and the salivation is an (UCR)
. The bell has become a (CS) and salivation has become the (CR)
What is operant conditioning ?
a method of learning that uses rewards and punishment to modify behaviour
What is positive and negative reinforcement ?
Positive = when you give rewards for something you consider good behaviour
Negative = taking something away until behaviour improves
What is Skinner’s research ?
. Skinner box - food dispenser, lever
. rats are exploratory creatures - accidentally hits lever = gets food
. needed to encourage the rat to hit the lever again
. everytime the rat hit the lever they would get food
What is shaping ?
reinforcing successive approximations to the final target behaviour
What are the 3 evaluation points for the behaviourist approach ?
. Scientific credability
. real life application
. ethical and practical issues in animal experiments
What are the 3 principles of the cognitive approach ?
Our mental systems have a limited capacity
A control mechanism oversees all mental processes
There is a two-way flow of information
What is the principle ‘our mental systems have a limited capacity’ ?
the amount of information that can be processed will be influenced by how demanding the task is and how much other information is being processed