Arguments and Persuasion Flashcards
appeal to fear
frightens the audience instead of using logic
appeal to pity
plays on the audience’s sympathy instead of using logic
appeal to vanity
uses flattery or complements to win people over
claim
the writer’s position on a problem or issue
ethical appeal
taps into people values or moral standards
loaded language
uses words with positive or negative connotation
evidence
specific information used to back up a reason
argument
expresses a point of view or position on an issue and supports the position
support
valid reasons and relevant and sufficient evidence
repitition
uses the same word or words once or more for emphasis
parallelism
uses similar grammatical constructions to express ideas that are related or equal in importance
often creates a rhythm
analogy
makes a comparison between two subjects that are alike in some ways
persuasion
the art of swaying peoples opinions, feelings, and actions using appeals and word choice
rhetorical devices
compositional techniques and figures of speech that make and argument or message memorable and effective