Audience Flashcards
1
Q
What is the target audience?
A
Affluent middle class women
2
Q
How is the likely audience demographic constructed?
A
Through the adverts use of women with whom they might personally identify
3
Q
Who are the opinion leaders?
A
Good housekeeping magazine
4
Q
What is the preferred reading?
A
Despite being a new product, tide provides solutions to the audiences domestic chores needs
5
Q
How does Stuart halls reception theory link to this advert?
A
The indirect mode of address made by the women in the main image connotes that her relationship with the product is of prime importance
6
Q
How does George Gerbner’s cultivation theory link to this advert?
A
The tide advert aims to cultivate the audience that this brand is the leader, nothing else washes to the same standard as tide
