Backtesting & Use Cases

Question 1

Explain in one sentence the power of Aggregate Transaction Data.

Answer 1

Envesnet is the only provider who owns data
aggregation from acquisition to
delivery and applies ML enrichment to generate highly correlated revenue for hundreds of tickers (+90 tickers > .90 YoY correlation) and thousands of merchants.

Question 2

How did Covid-19 affect Chiptole’s sales channel dynamics & loyalty programs?

Answer 2

While offline sales went down, digital sales compensated and loyalty programs soared. Loyalty program had +15MM members and doubled during Covid. More than 70% of digital orders are placed by loyal program members.