Bandura (1963), (1965) Flashcards
What was the 1963 Bandura study ?
Media and aggression
What was the aim of the 1963 Bandura experiment?
To investigate whether a filmed model would have the same effect as a live model on children’s aggression.
What was the procedure of the 1963 Bandura experiment?
Children were randomly allocated to for conditions.
1. Live aggression condition
2. Filmed realistic aggression
3. Cartoon aggression
4. Control group
Then taken to a room to play and observed.
What were findings of Bandura 1963?
The three experimental groups all displayed increased aggression.
What was Bandura 1965 experiment?
Influence of vicarious reinforcement on aggression.
What was the aim of 1965 experiment?
To consider whether reinforcement and punishment of an aggressive model would influence the aggression of the observers .
Describe the procedure of Bandura 1965?
Children were split into three conditions:
1. Model rewarded condition
2. Model punished condition
3. No consequence condition
Children had same procedure as before made frustrated then taken into a room and observed.
What were the findings of Bandura 65?
Children in the model punished condition were less likely to be aggressive however the offer of reward increased scores significantly.
What is the supporting evidence of Bandura 1963 and 65?
Controls used to reduce extraneous variables. Eg: children taking part were matched for aggression.
What is the opposing evidence of Bandura 1963 and 1965?
Banduras study only showed the sport term effects and aggression shown towards a doll.
How is demand characteristics a weakness for Bandura 1963 and 1965?
Elements of the procedures could have cured children as to how they are expected to behaviour.
