Basics

Question 1

What is the aim of search engine optimisation?

Answer 1

To make our site’s content easier for search engines to crawl, index and understand

We do this not for search engines, but for our potential suers so they can find our content easily

Question 2

How can we create unique accurate page titles?

Answer 2

Use unique Title Tags
Titles accurately describe page content
Avoid duplicating titles across pages
Use a brief but descriptive title

Question 3

How can use meta description tags?

Answer 3

These will sometimes display in search results, instead of page content
Summarise the page
Accurately summarise the content
Avoid generic descriptions, and where possible, use unique descriptions for each page

Question 4

How can improving URL structure assist SEO?

Answer 4

Use words in URLS (avoid generic terms, or numbers. More people friendly)
Create a simple directory structure
Provide one version of a URL to reach a document
Avoid odd capitalisation