Behavioral Sciences Flashcards
Gestalt principles
the brain infers missing parts of a picture when a picture is incomplete
law of similarity
similar objects are grouped together
law of proximity
objects that are close together are grouped together
law of pragnanz
perceive images in their simplest form
law of continuity
lines are seen as following smoothest pathway
subjective contours
perceiving shapes that are not actually present
law of closure
incomplete images are seen as a whole
Define bottom-up processing
- Data-driven
- Uses parallel processing and feature detection to recognize objects
- Slower, less mistakes
Define top-down processing
- Conceptually-driven
- Uses memories and expectations to recognize objects
- Faster, more mistakes
Define motivation
driving force behind our actions
What are the 4 primary factors that influence motivation?
instincts, arousal, drives, and needs
Define instinct theory
certain behaviors are performed due to evolutionary instincts
Define arousal theory
- People perform actions to maintain an optimal level of arousal
- Yerkes-Dodson law = medium level of arousal is optimal.
Define drive reduction theory
Motivation arises from the desire to eliminate drives, which create uncomfortable internal states. Want to maintain homeostasis
What are Maslow’s 5 hierarchy of needs in order of priority?
physiological, safety (basic needs), love/belonging
social needs), esteem (respect), self-actualization (maximum potential