BRAND Flashcards
BRAND
It is a name, symbol, logo, or other feature that distinguishes a seller’s goods or services that will make it easier for customer to know you.
BRAND STRATEGY
is a long-term design for the development of a popular
brand in order to achieve the goals and objectives.
BRANDING
Is a powerful and sustainable high-level marketing
strategy used to create or influence a brand.
CONSISTENCY
The significant of consistency is to avoid things that don’t relate to or improve your brand.
Consistency aids to brand recognition, which fuels customer loyalty.
EMOTION
You should find ways to connect more deeply and emotionally with your customers.
Make them feel part of the family and use emotion to build relationships and promote brand loyalty.
EMPLOYEE INVOLVEMENT
It is equally important for your employees to be well versed in how they communicate with
customers and represent the brand of your product
LOYALTY
At the end of the day, the emphasis on a positive relationship between you and your existing customers sets the tone for what potential customers can expect from doing business with you.
COMPETITIVE AWARENESS
Do not be frightened of competition.
Take it as a challenge to improve your branding strategy and craft a better value in your brand.
UNIQUE SELLING PROPOSITION
A method to market your product or service in a way that is different than other competitor’s marketing strategies
STEP 1
USE YOUR BIGGEST BENEFITS
STEP 2
BE UNIQUE
STEP 3
SOLVE AN INDUSTRY “PAIN
POINT” OR “PERFORMANCE GAP”
STEP 4
BE SPECIFIC AND OFFER PROOF
STEP 5
CONDENSE INTO ONE CLEAR
AND CONCISE SENTENCE
STEP 6
INTEGRATE YOUR USP INTO
ALL MARKETING MATERIALS
