BUS 620 Managerial Marketing Flashcards
BUS 620 Week 1 Assignment AmazonFresh
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AmazonFresh. Read the article:AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination.
Amazon has created three elements with how they are approaching the consumer market: fulfillment centers, Amazon Prime, and AmazonFresh. Analyze how Amazon has captured its consumer’s desire for not only less expensive prices, but faster delivery, and how it has created programs that will satisfy these consumer demands. Determine if Amazon will succeed in its quest for same-day delivery, and justify your response.
BUS 620 Week 1 Assignment AmazonFresh
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AmazonFresh. Read the article:AmazonFresh is Jeff Bezos’ Last Mile Quest for Total Retail Domination.
Amazon has created three elements with how they are approaching the consumer market: fulfillment centers, Amazon Prime, and AmazonFresh. Analyze how Amazon has captured its consumer’s desire for not only less expensive prices, but faster delivery, and how it has created programs that will satisfy these consumer demands. Determine if Amazon will succeed in its quest for same-day delivery, and justify your response.
BUS 620 Week 1 Discussion 1 What is Marketing?
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What is Marketing?Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. With a minimum of 200 words, explain your understanding of the role of marketing and the marketing management process?
BUS 620 Week 1 Discussion 1 What is Marketing?
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What is Marketing?Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing goes beyond that and creates needs and wants that did not exist before. They feel marketers encourage consumers to spend more money than they should on goods and services they do not really need. With a minimum of 200 words, explain your understanding of the role of marketing and the marketing management process?
BUS 620 Week 1 Discussion 2 Marketing Strategies
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Marketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text:
Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as acustomer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.
1. How do the elements of the marketing mix align with the four strategy categories in the left-hand column?
2. Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?
3. Do you see room for improvement? How would this assessment be different for other types of customers?
BUS 620 Week 1 Discussion 2 Marketing Strategies
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Marketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text:
Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. Using the matrix model of marketing management in Table 1.2, fill in the cells of the matrix as completely and thoroughly as you can for the brand that you purchased. Be sure that your entries correspond to your perspective as acustomer for this brand. In short, you are the target market. You may wish to create one or more positioning maps to help illustrate how you perceive the competitive playing field. Once you’re done, examine the intersection of each cell.
1. How do the elements of the marketing mix align with the four strategy categories in the left-hand column?
2. Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?
3. Do you see room for improvement? How would this assessment be different for other types of customers?
BUS 620 Week 2 Assignment Industry Forecasting
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Industry Forecasting.Select an industry that interests you. Using the political, economic, social, technological, environmental, and legal (PESTEL) analysis as covered in the text, analyze the factors that may impact the industry that you have selected and the successful marketing of a company’s product. Evaluate the factors you perceive to be the biggest strengths and weaknesses. Describe some opportunities for growth that could be capitalized over the next five years.
Your paper must be a minimum of three to four pages (not including the title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center. You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
BUS 620 Week 2 Assignment Industry Forecasting
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Industry Forecasting.Select an industry that interests you. Using the political, economic, social, technological, environmental, and legal (PESTEL) analysis as covered in the text, analyze the factors that may impact the industry that you have selected and the successful marketing of a company’s product. Evaluate the factors you perceive to be the biggest strengths and weaknesses. Describe some opportunities for growth that could be capitalized over the next five years.
Your paper must be a minimum of three to four pages (not including the title and reference pages) and be formatted according to APA style as outlined in the Ashford Writing Center. You must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
BUS 620 Week 2 Discussion 1 Buyer Behavior
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Buyer Behavior.The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? Listthe four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?
BUS 620 Week 2 Discussion 1 Buyer Behavior
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Buyer Behavior.The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? Listthe four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior?
BUS 620 Week 2 Discussion 2 Customer Needs
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Customer Needs. VisitGE Healthcare(www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?
BUS 620 Week 2 Discussion 2 Customer Needs
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Customer Needs. VisitGE Healthcare(www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is addressing the needs of their hospital customers by the design of this Web site? Where and what is GE doing right, what is GE doing wrong, and where can GE improve using marketing research? In context of chapter 3, where can GE improve using marketing research?
BUS 620 Week 3 Assignment What You Don’t Know About Apple
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That You Don’t Know About Apple. Read this week’s required article: “What You Don’t Know About Apple”.
In a three- to four-page paper (not including the title and reference pages):
• Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace.
• Discuss if Apple’s competition has increased their share of the marketplace at Apple’s expense.
• Discuss if Apple will succeed without Steve Jobs.
BUS 620 Week 3 Assignment What You Don’t Know About Apple
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That You Don’t Know About Apple. Read this week’s required article: “What You Don’t Know About Apple”.
In a three- to four-page paper (not including the title and reference pages):
• Discuss if Apple will continue its path to be the frontrunner in revolutionizing the digital marketplace.
• Discuss if Apple’s competition has increased their share of the marketplace at Apple’s expense.
• Discuss if Apple will succeed without Steve Jobs.
BUS 620 Week 3 Discussion 1 Branding Nordstrom
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Branding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:
• How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?
• Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?
BUS 620 Week 3 Discussion 1 Branding Nordstrom
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Branding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:
• How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?
• Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?
BUS 620 Week 3 Discussion 2 Marketing Segmentation
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Marketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least 3 of your classmates.
BUS 620 Week 3 Discussion 2 Marketing Segmentation
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Marketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations? Respond to at least 3 of your classmates.
BUS 620 Week 4 Assignment Pricing
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Pricing. Read this week’s required article: “How Companies Can Get Smart About Raising Prices”.
In a three- to four-page paper (not including the title and reference pages): Retrieved from the ProQuest database.
• Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.
• Explain how a specific pricing strategy will allow you to raise the price on your product successfully.
BUS 620 Week 4 Assignment Pricing
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Pricing. Read this week’s required article: “How Companies Can Get Smart About Raising Prices”.
In a three- to four-page paper (not including the title and reference pages): Retrieved from the ProQuest database.
• Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.
• Explain how a specific pricing strategy will allow you to raise the price on your product successfully.
BUS 620 Week 4 Discussion 1 The Role of Pricing
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The Role of Pricing. Pricing Strategies: Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service. Why do different organizations have different pricing strategies for the same good or service?
BUS 620 Week 4 Discussion 1 The Role of Pricing
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The Role of Pricing. Pricing Strategies: Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service. Why do different organizations have different pricing strategies for the same good or service?
BUS 620 Week 4 Discussion 2 Product Development Process
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Product Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.
BUS 620 Week 4 Discussion 2 Product Development Process
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Product Development Process. Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products.
BUS 620 Week 5 Assignment Marketing Challenges in a New Economy
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Challenges in a New Economy. Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.
• Explain how this concept is disrupting our traditional economy.
• Describe whether the shared economy is creating new value for the consumer or if it is just replacingexisting business.
BUS 620 Week 5 Assignment Marketing Challenges in a New Economy
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Challenges in a New Economy. Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”. A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.
• Explain how this concept is disrupting our traditional economy.
• Describe whether the shared economy is creating new value for the consumer or if it is just replacingexisting business.
BUS 620 Week 5 Discussion 1 Marketing Channels
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Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.
What are the benefits and limitations of selling through a store front and online?
BUS 620 Week 5 Discussion 1 Marketing Channels
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Marketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Wal-Mart- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels.
What are the benefits and limitations of selling through a store front and online?
BUS 620 Week 5 Discussion 2 Going Global
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Going Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?
BUS 620 Week 5 Discussion 2 Going Global
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Going Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries?
