Categorical Mind Flashcards
What is categorical perception
we perceive the world in a categorical manner so that differences in objects that belong to different categories are accentuated. differences between objects that fall in the same category are downplayed
pros of categorical thinking
provides a framework in which high level cognition can be grounded in perception and action
equivalence classes- distinguishable stimuli are treated identically once they have been placed in the same category
perceptual linear systems transform relatively linear sensory signals into relatively nonlinear internal representations
2 routes to understanding ppl
- person categorisation
- categorical thinking
- generic knowledge
- fast and efficient - person individuation
- unique persons
- effortful, thoughtful + idiosyncratic
cons of categorical person perception
- triggering cues (hair) feature based processing presentation duration categorisation vs individuation sources of evidence processing conditions
Evidence:
Sex/identity construal
effects of inversion
inverting Julia Roberts: disrupting configurable processing
a lot harder to identify
sex vs identity: category-based
sex vs familiarity: personal-based
Sex categorisation is much faster than identity judgement even when inverted.
You do not need optimal conditions
Evidence: does viewpoint matter?
Feature cues (e.g. hair) seem to help you when taking away the critical cue categorisation turns into a less efficient process.
Allports view
“As long as we can get away with contextualisation we do so”
“the human mind must think with the aid of categories…we cannot possibly avoid this process”
“the nature of prejudice” in 1954
the least effort principle
all human brains use stereotyping as a cognitive function to understand the world
cognitive shortcut/cognitive miser
Macrae and Bodenhausen 1997
Attempting to make sense of other perceivers we regularly use and construct categorical person perception
social perceiver is categorised as a “Cognitive miser”
- humans are rarely motivated to engage in mental activity to form evaluation of other people
Category
Totality that perceivers have in mind about various groups of individuals