ch 1 ratios Flashcards
Define strategy
a firms’s theory about how to gain a competitive advantage
Why do we study strategy?
to gain a competitive advantage over the competitor
How do we measure competitive advantage?
Accounting info and economic information
what are the profitability ratios?
ROA, ROE, Gross profit margin, earnings per share, price earnings ratio, cash flow per share
What are the liquidity Ratios?
Current ratio and Quick Ratio
What are the leverage ratios?
debt to assets, debt to equity, times interest earned
What are the activity ratios
Inventory turnover, accounts receivable turnover, average collection period
What do the profitability ratios measure?
some measure of profit in the numerator and some measure of firm size or assets in the denominator
what do Liquidity ratios measure?
Ratios that focus on the ability of a firm to meet its short term financial obligations
What do leverage ratios measure?
ratios that focus on the level of a firm’s financial flexibility, including its ability to obtain more debt
What do activity ratios measure?
ratios that focus on the level of activity in a firm’s business
ROA
Profit after taxes/total assets
ROE
Profit after taxes/total stockholder’s equity
Gross profit margin
(sales - cofgs)/sales
Earnings per share (EPS)
(profits after tax - preferred stock dividends / number of shares of common stock outstanding