Ch 18 global opportunities Flashcards
globalization
expansion of international business
born-global firms
small companies launched with cross border business activities in mind
experience curve efficiencies
per-unit savings gained from the repeated production of the same product
learning effects
insights gained from experience that lead to improved work performance
economies of scale
efficiencies that result from expansion of production
international outsourcing
strategy that involves accessing foreign business operations through independent providers
offshoring
strategy that involves relocating operations abroad
exporting
selling products that are produced in home country to customers in another country
importing
selling products produced in another country to buyers in the home country
foreign licensing
allowing a company in another country to purchase the rights to manufacture and sell a product in international markets
licensee
the company buying licensing rights
licensor
the company selling licensing rights
royalties
fees paid by the licensee to licensor for each unit produced
counterfeit activity
unauthorized used of a company’s intellectual property or product
international franchising
selling a standard package of products.services. mgmt services, to a company in another country