Chap 11 Flashcards
Features of auction sites?
• Provides rating for seller(reliable, send items promptly) and buyer(reliable, pays in time)
• Sellers can resell if first buyer doesn’t buy
•Buyers can choose not to bid for items by unreliable sellers.
•Alert first buyer when someone pays more money
•Alert buyers when an item is ending.(to not miss)
How are cookies used?
-Cookies are stored in the device
-The browsing history of user is stored on cookies.
-Those are read
-And analyze
-Matched with the posts that contains similar metadata(Provide relevant content)
Features of Shopping sites
∆Product Catalogue stores
•Popularity of the product
•Number of items available in stock
•Description/image/price/product code of product
•Reviews and rating by customer
∆ Basket keeps record of selected items by user
∆Checkout : User enter delivery details and pay for products in basket. Enter voucher code to discount
∆Need to creat acc. Or can use guess. (will not be able to see shopping lists)
∆Offer secure payment that protects the customer’s payment information when transmitted online.
Features of booking system?
Customer choose
•Time and date of travel/entertainment
•Type of ticket(Economy,…)
•Number of tickets
Send e-tickets through email.
(Some airline,train uses QR code)
Online Bank Features
•Checking balance
•Managaing alerts and notification for payment and balance amounts
•Accessing to customer service and help systesm
•Making payment or transfers
•Changing personal information
•Applying for loans
News and other information providers
Subscriber can choose to get notifications and up to date stories of specific categories
{Sports, Weather, Stock market, currency value}
Benefits of online shopping
•Can order 24/7, when closed
•Can reorder previous bought item which saves time
•Reduce travel to the shoppinp mall(Saves time)
•check if items are in a stock without walking around.
•Avoid queue to pay
•Saves money as can shop around to get best price
•More choice as can buy from global retailers
•Can make comparisons more easily using search filters
•Can shop when can’t visit to local shops
Booking system of Travel benefits
•Just have to arrive in travel time after buying tickets in advanced
•No queue
•Avoid travel to ticket statation,saves time
•Notified if they’re delayed using live info app
Online banking benefits
•Avoid having to carry cash (that would put danger)
•Avoid travel to bank to transfer money or check balance
Online learning pros
•Avoid having to travel to universities
•Avoid having to move close to universities
Online info provider pros
•Receives weather alerts or traffic advice while traveling
•be rerouted automatically based on info about traffic
Drawbacks of online services?
•Less patient as services are provided immediately
•Feel isolated as they become detached to their real world communities.
•Less attention to details as skim-reading through the info
•Negative impact of memory as less need to memorise
•Constantly checking online communities, spend less time with people irl
Data stored in cookies
-IPA
-Data entered to web forms(name, pw, card number, address)
-Date/time of transactions
-Referring website
-Products or services previously visited or bought
-Items in online shopping basket
-Buttons pressed by user
Types of cookies and function
Session Cookies: Only stored until web page is closed.
Persistent Cookies:
•Store user’s information
•Keep logged into online account
•Allow advertiser to track user’s use of the internet
Third Party Cookies:
•Personalised user’s online experience
•Send targeted adverts
How is third party cookies used in target marketing?
•Targeted Marketing: Advertising matched with users’ browsing history and attributes
•Ad server stores cookue on user’s device when visit webpage.
•If diff page with same ad sever, it store another cookie.
•Ad server request cookie each time banner is loaded
•Ad server select advertisment load on banner that match user’s browsing history
