Chapter 12: Social Psychology Flashcards
social psychology
the psychological study of how a person’s thoughts, beliefs, and behavior are affected by the perceived influence of real, imaginary, or implied presence of others
social influence
the process by which the real or implies presence of others directly or indirectly influences the thoughts, beliefs, and behaviors of a person
conformity
changing one’s behavior to match that of other people
groupthink
when people give more importance on group cohesiveness rather than assessing the problems the group faces
consumer psychology
branch of psychology aimed at getting consumers to buy products; culture differences may be accounted
Irving Janis
pychologist who proposed symptoms to groupthink mentality
Asch Conformity Effect and implications
a person conforms to group thinking rather using the evidence of self-thought or self-analysis. 1. Effective only when groups are large enough; 2. Conformity decreased when at least one other person agreed with the person’s thinking; 3. cultural differences may be inherent
compliance
people change their behaviors when asked or directed to change
foot-in-the-door
small commitment–>compliance–>bigger commitment
door-in-the-face
large commitment–>rejection–>smaller commitment–>compliance
norm of reciprocity
assumption that if one does something for another, a debt is owed back
lowball technique
small commitment–>compliance–>confirmation–>raised commitment
that’s-not-all
small offer–>increased offer–>decision
Milgram’s Classic Study and implications
showed that regular, everyday people may be able to commit horrific crimes, actions, and behaviors when told to do so by perceived figures of authority
group polarization
the tendency for members involved in a group discussion to take more extreme positions and suggest riskier actions when compared to individuals who have not participated in a group discussion; due to social comparison and ambiguous informational social influence