chapter 13 Flashcards
social psychology
- how individual acts in different settings
- social pressures
- factors that influence behavior around others
define social physchology
the scientific attempt to understand and explain how the thought feeling, and behavior or individuals are influenced by the actual, imagined, or implied presence of others
the attribution theory
- fritz Heider (1958)- Naive (common sense) psychology
- attribution theory -> inferences we make about people’s behaviors
- behavior is attributable to:
- enduring traits (dispositional attributions)- situation (situational attributions)
- behavior is attributable to:
fundamental attribution error:
- overestimate personal traits
- underestimate situation
napolitan & Goethals (1979)
- everyone spoke with confederate
- some participants told the woman would act as instructed
- women’s behavior still viewed as personal disposition
societal influence
- individualist cultures tend to view behavior as personal trait
- collectivist cultures tend to view behavior as situational
self-serving attribution bias
- view our own failures as situational
- view our own successes as personal
consequences of attributions
- mean person/ Bad day?
- flirty conversation/ social obligation
- frustrated with me/ frustrated in general
- reasons for crime, poverty, life decisions?
- perceptions of other drivers?
attitudes
- feelings that influence reactions to objects, people, and events
- tied to beliefs
- attitudes sometimes drive actions
- prior commitment
- deeply held belief - chronically accessible or part of our self-schema
- prior commitment
attitude changes lead to actions
- persuasion against tanning
- fact based
- moderately fearful message
- participants easily recalled information
- 72% or participants tanned less after the intervention
- only 16% tanned less in control group
attitude formation
central route: offers factual evidence and arguments
peripheral route: relies on uninformative cues (celebrity endorsements, desirable images)
foot-in-the-door phenomenon
- tendency to agree to building demands
- small donations lead to large donations
freedman and fraser (1966)
- install large “be a safe driver sign” in front yard?
- 17% complied
- install 3-inch-high sign
- 76% agreed to larger version later on
cognitive dissonance
- experience tension when we have inconsistent attitudes and action
- neural activation similar to negative emotional experience
cognitive dissonance theory
(Leon Festinger)
- to reduce dissonance, we can
bring attitudes into alignment with actions
change actions (least likely to happen)
add in “consonant cognitions”