Chapter 15

Question 1

Marketing Intermediaries

Answer 1

organizations that assist in moving goods or serves from B2B

Question 2

Types of Intermediates
Agents and Brokers
Wholesaler
Retailer

Answer 2

Agents and Brokers- bring buyers and sellers together and assist in negotiating
Wholesaler- sells products to other organizations such as retailers and manufactures
Retailer- sells products to consumer

Question 3

Form Utility
Time Utility 
Place Utility 
Possession Utility 
Information Utility
Service Utility

Answer 3

form- changes raw materials into useful products (starbucks)
time- makes available when wanted (Walgreens open 24/7)
place- adds value to product by placing where wanted
possession- helps transfer ownership from one party to another (credit cards)
Information- open two way flows of info between marketing participants (maps, websites)
Service- service during and after sale(how tos)

Question 4

Intensive distribution
Selective distribution
Exclusive distribution

Answer 4

Intensive- puts products into as many retailers as possible
Selective- uses only a preferred group of retailers
Exclusive- only one retail outlet

Question 5

Corporate Distribution Systems
Administered Distribution System
Contractual Distribution System

Answer 5

corporate-when one firm owns all the organizations in a channel of distribution
administered- producers manage a the marketing functions at the retail level
contractual- members are bound to cooperate through contractual agreements

Question 6

Inbound Logistics
Materials Handling
Outbound Logistics
Reverse Logistics

Answer 6

Inbound- bringing raw materials, packaging, other goods and services from suppliers to producers
Material Handling- movement of goods from warehouse to factory floor to workstations
Outbound- manages flow of finished products
Reverse- brings back cause of defects or recycle