Chapter 16 Flashcards
1
Q
Retailing
A
The final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use
2
Q
3 retail store classifications
A
what they sell
merchandise selection
level of service
3
Q
Major types of retail stores
A
Convenience stores
Supermarkets
Box stores
Specialty stores
4
Q
Store image
A
A given consumer’s or target market’s perception of all the attributes associated with a retail outlet
