Chapter 24 Flashcards
1
Q
What is marketing and what can it be used for?
A
Marketing is the process of identifying and satisfying customer needs and wants while aking a profit. It can be used to gather information about customer needs and wants.
2
Q
What does advertising mean?
A
Advertising involves communicating with the public to let them know about a product and get the interested in buying it.
3
Q
What are sales promotion?
A
Sales promotions are incentives offered to costumers to attract them to buy products.