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Flashcards in Chapter 3 Deck (23):
1

Consumer Behaviour

Actions a person takes in purchasing and using products and services

2

Purchase decision process

Stages that a buyer passes through when making choices about which products or services to buy

3

Show rooming

Using mobile devices in store to check online competitive product reviews and prices, resulting in the online purchase of a cheaper product

4

Involvement

Personal, social, and economic significance of a purchase to the consumer

5

Motivation

Energizing force that stimulates behavior to satisfy a need

6

Personality

A perons character traits that influence behavioural responses

7

Perception

Process by which someone selects, organizes, and interprets information to create a meaningful picture of the world

8

Perceived risk

Anxiety felt when a consumer can not anticipate possible negative outcomes of a purchase

9

Learning

Behaviours that result from repeated experience or reasoning

10

Brand loyalty

Favorable attitude toward a consistent purchase of a single brand over time

11

Attitude

Tendency to respond to something in a consistently favorable or unfavorable way

12

Beliefs

Consumers perceptions of how a product or brand performs

13

Opinion leaders

Individuals who have social influence over others

14

Word of mouth

People influencing each other in personal conversations

15

Reference group

A group of people who influence a persons attitudes, values, and behaviours

16

Family life cycle

A families progression from formation to retirement, with each phase bringing distinct needs and purchasing behaviors

17

Culture

A set of values, ideas, and attitudes that are learned and shared among the members of a group

18

Sub-Cultures

Sub groups within a larger culture that have unique values, ideas, and attitudes

19

Cross cultural annalysis

Study of similarities and differences among consumers in two or more societies

20

Values

Socially preferable modes of conduct or states of existence that tend to persist over time

21

Customs

Norms and expectations about the way people do things in a specific country or culture

22

Cultural symbols

Objects, ideas, or processes that represent a particular group of people or society

23

Back translation

Re translating a word or phrase back into the original language by a different interpreter to catch errors