Chapter 4 Flashcards
1
Q
Persuasion
A
the process of influencing attitudes beliefs values and behavior
2
Q
Credibility
A
is the audiences perceptions of and attitudes toward a speaker
3
Q
Syllogism
A
a three-part argument consisting of a major premise a minor premise or a conclusion
4
Q
Evidence
A
material that provides grounds for a belief in a claim
5
Q
Claim
A
premise of an argument
6
Q
Rebuttal
A
to refute or disprove an argument
7
Q
Counterargument
A
opposing argument
8
Q
Analogy
A
similarity or comparison
9
Q
Metaphor
A
direct comparison of two unlike items
10
Q
Case study
A
studying a specific topic to compare with a larger more general topic
11
Q
Loaded words
A
language intended to produce an emotional response by the listener
