Chapter 4 - The Cultural Environment Of International Business Flashcards
Cross-Cultural Risk
A situation or event where a cultural miscommunication puts some human vale at stake
Culture
The learned, shared and enduring orientation patterns of a society. People demonstrate this through their values, ideas, attitudes, behaviours and symbols
Ethnocentric Orientation
Using our own culture as the standard for judging other cultures
Polycentric Orientation
A host-country mindset where the manager develops a greater affinity with the country in which he or she conducts business
Geocentric Orientation
A global mindset where the manager is able to understand a business or market without regard to country boundaries
Socialisation
The process of learning the rules and behavioural patterns appropriate to one’s given society
Acculturation
The process of adjusting and adapting to a culture other than one’s own
Cultural Metaphor
A distinctive tradition or institution strongly associated with a particular society
Stereotype
Generalisation about a group of parole that may or may not be factual, often overlooking real, deeper differences
Idiom
An expression which has a symbolic meaning that is different from its literal meaning
Low-Context Culture
A culture that relies on elaborate verbal explanations, putting great emphasis on spoken words
High-Context Culture
A culture that emphasises non-verbal messages and views communication as a means to promote smooth, harmonious relationships
Individualism vs Collectivism
Describes whether a person functions primarily as an individual or within a group
Power Distance
Describes how a society deals with the inequalities in power that exist between people
Uncertainty Avoidance
The extent to which people can tolerate risk and uncertainty in their lives
