Chapter 5 Flashcards
Law of demand
Inverse relationship between p and q demanded
Demand
Different quantities that people are willing and able to buy at different prices in given period of time
Three reasons why law of demand works
Substitution effect
Income effect
Decreasing marginal utility
Substitute good
Goods which as a result of changed conditions may replace each other in use or consumption
Income effect
Changes in price affects purchasing power (real income)
Law of diminishing marginal utility
First unit if consumption of a good or service yields more utility than the second
Marginal utility
Satisfaction you derive from an additional unit of a product
Five shifters of demand
- Consumer income
- Tastes and preferences
- Expectations
- Price of related goods(substitutes/compliments)
- Population size and composition
Substitutes
Products that can be used in place of each other
Compliments
Goods used in combination with other goods
About demand graph
- increase in demand: curve shifts to the right
* decreases in demand: curve shifts to the left
Elasticity of demand
Measures how responsive quantity demanded is to price change
Determinants of elasticity
- Availability of substitutes
- Share of consumer’s budget spent on the good
- time
Supply
Different quantities that firms are willing and able to produce at different prices
Law of supply
Direct relationship between p and q supplied