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BDSS > Chapter 6 > Flashcards

Chapter 6 Flashcards

1
Q

Business Intelligence

A

The use of information systems to gather and analyze the data and information from internal and external sources in order to make better businesses decisions.

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2
Q

Big Data

A

Typically characterized by being high volume, variety and velocity.

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3
Q

Structured Data

A

Such as transaction data, which fits neatly into a spreadsheet

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4
Q

Semi Structured Data

A

Such as clickstreams and sensor data

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5
Q

Unstructured Data

A

Such as studio and video data

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6
Q

Continuous Planning Process

A

Organizations continuously monitor and analyze data business processes which lead to ongoing adjustments to how the organization is managed, but these results are also reflected in ongoing updates to the organizational plans.

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7
Q

Databases

A

Databases are collections of related data organized in a way that facilitates data searches.

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8
Q

Data Model

A

what data will be in data base and how it will be represented

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9
Q

Data Type

A

each attribute has a specified data type (e.g., text, numbers, or dates)

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10
Q

Data Dictionary

A

A document explaining several pieces of information for each tribute, such as its name, the type of data expected, and valid value.

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11
Q

Business Rules

A

prevent illegal or illogical entries from entering the database

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12
Q

Form

A

A form typically has blanks where the user can enter information or make choices, each of which represents an attribute within a database record(such as a users first name, last name, gender, etc).

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13
Q

Reports

A

Is a compilation of data from the database that is organized and produced in printed format (either electronic or paper).

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14
Q

Report Generator

A

Helps users quickly build interactive reports and visualizations to present the data in useful form.

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15
Q

Query

A

A command for retrieving specified information from a database.

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16
Q

Structured Query Language (SQL):

A

the most common language for querying databases with RDBMS.

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17
Q

Query by Example (QBD)

A

a simpler query interface using graphical drag-and-drop features

18
Q

Operational system

A

systems used to interact with customers and run a business in a real-time basis

19
Q

Informational system

A

systems designed to support decision making based on stable point-in-time or historical data

20
Q

Online transaction processing (OLTP):

A

Immediate automated responses to the requests of users

21
Q

Master Data

A

The data that is deemed most important in the operation of business

22
Q

Data Warehouses

A

Data warehouses integrate multiple databases and other information sources into a single repository

23
Q

Online Analytical Processing (OLAP)

A

Complex, multidimensional analyses of data beyond simple queries

24
Q

OLAP Cube

A

an OLAP data structure organizing data via multiple dimensions

25
Q

Data Mining

A

Used for discovering “hidden” predictive relationships in the data

26
Q

Data Reduction

A

Reduces the complexity of the data to be analyzed

27
Q

Association Discovery

A

A technique used to find associations or correlations among sets of items.

28
Q

Sequence Discovery

A

Used to discover associations over time

29
Q

Clustering

A

The process of grouping related records together on the basis of having similar values for attributes, thus finding structure in the data

30
Q

Classification

A

Used when the groups are known beforehand, and records are segmented into these classes

31
Q

Text Mining

A

refers to the use of analytical techniques for extracting information from textual documents

32
Q

Web Content Mining

A

extract textual information from Web documents

33
Q

Web usage mining

A

Used to determine patterns in customers’ usage data

34
Q

Clickstream Data

A

record of users path through a website

35
Q

Stickiness

A

the ability to attract and keep vistors

36
Q

Intelligent Systems

A

Comprised of sensors, software, and computers embedded in machines and devices, emulate and enhance human capabilities

37
Q

Neural Network

A

attempt to approximate the functioning of the human brain and can learn by example

38
Q

Intelligent agent systems

A

program working in the background like a bot

39
Q

Information visualization

A

Display of complex data relationships using graphical methods

40
Q

Dashboard

A

visual display of summary information

41
Q

Visual analytics

A

interactive graphics for complex analysis

42
Q

GIS

A

visual of geographic information

BDSS (4 decks)

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