chapter 7/13 Flashcards
we learn by ___, ___, and ___
association, consequences, and acquisition
classical conditioning), (operant conditioning), (cognitive learning
Watson
behaviorism
to predict and control behavior
Pavlov
associative learning via salivary glands
classical conditioning
2 or more stimuli
Neutral stimulus
no response
unconditioned response
automatic/biological/naturally
unconditioned stimulus
triggers unconditioned response
acquisition
NS+US= NS = CR
extinction
if an action is not continuously repeated then the reaction will disappear
spontaneous recovery
if a conditioned response reappears after an amount of time where it was not occurring
generalization
having the same reaction to a stimulus other than the conditioned stimulus because of their similarities
conditioned stimulus
after association with US, comes to trigger a CR
conditioned response
becomes CS; previously neutral
Discrimination
being able to differentiate between the conditioned stimulus and another stimulus
classical conditioning is a ___ ___ ___
basic learning form
Pavlov’s principles are used to influence ___ ___ and ___
human health and well-being
Watson believed that
human emotions and behaviors are merely a bundle of conditioned responses (CERs)
Operant conditioning
CONSEQUENCES
rewarding or punishing stimuli – associate with consequences – reinforcement or punishment
Skinner
operant conditioned
behaviorism/behaviorist
skinner box (rat, light, &food)
discounted importance of cognition
reinforcement
any event that strengthens a response
shaping
gradually building toward desired behavior
positive reinforcement
increases behavior by presenting reward (chocolate)
negative reinforcement
increases behavior by stopping negative stimuli (advil to relieve a headache)
continuous reinforcement schedule
reinforcing a response every time it occurs (best choice for mastering a behavior)
intermittent reinforcement
only reinforcing part of the time (best for long-term)
Fixed ratio schedule
NUMBERS; reinforces after a specific number of times
Variable ratio schedule
NUMBERS; unpredictable (slot machines)
fixed interval schedule
TIME; reinforces after a specified time has elapsed
Variable interval schedule
TIME; unpredictable (checking emails)
4 drawbacks of punishment
suppressed not forgotten; teaches discrimination; fear; increases aggression
mental info that guides behavior is acquired through ___ ___
cognitive learning
wagner
the more predictable the association, the stronger the conditioned response
association can influence attitudes
words associated with things produce stronger likes/dislikes
cognitive map
mental representation of layout of one’s environment
observational learning
modeling/ watching and imitating others
intrinsic motivation
desire to perform a behavior for its own sake
extrinsic motivation
perform behavior to receive promised reward or avoid punishment
mirror neurons
may provide a neural basis for everyday imitation and observational learning
prosocial effects
behavior modeling enhances learning of communication, sales, and customer service skills
nonviolent behavior prompts similar behavior in others
antisocial effects
abusive parents = aggressive children
social psychology
how we think about, influence, and relate to one another
study of social influences explain
why the same person can act differently in different situations