Chapters 5, 13, 14 Flashcards
Price elasticity of demand measures what?
Consumer Responsiveness
If consumers are responsive, what does this say about the elasticity?
Relatively Elastic
If consumers are unresponsive, what does this say about the elasticity?
Relatively Inelastic
Ed >1
Elastic demand
Ed<1
Inelastic demand
Ed=1
Unit elasticity
Ed=infinity
Perfectly Elastic Demand (horizontal line)
Ed=0
Perfectly Inelastic Demand (vertical line)
What does Price Elasticity of Demand Equal to 2 Mean?
The percentage change in quantity demand will be 2 times any percentage change in price.
Substitutability
The larger number of substitute goods that are available, the higher elasticity.
Proportion of Income
The higher the price of a product relative to one’s income, the higher the elasticity.
Luxuries vs. Necessities
The more a good is considered a “luxury” rather than a “necessity”, the higher the elasticity.
Time
The longer the time period under consideration, the higher the elasticity.
What does the Total Revenue Test do?
Observes what happens to total revenue when price changes. TR=PxQ
What happens if price and total revenue change in opposite directions?
Demand is elastic