Climate Change webpage - Greenpeace UK

Question 1

What is significant about the logo?

Answer 1

It is green which has connotations of the environment.

Question 2

What are some of the features of the webpage (6 in total)?

Answer 2

1) There is a banner photograph
2) It’s interactive (“Sign up for e-updates”, “Take action” “Donate)
3) There is a sidebar with specific topical issues
4) There is another sidebar with links
5) There is a picture
6) There are hyperlinks

Question 3

What impact does the picture have?

Answer 3

It proves that actions have an impact and that ice is melting.

Question 4

What does the sidebar with links do?

Answer 4

It helps navigation.

Question 5

What is the general tone of the piece?

Answer 5

It’s quite technical and semi-formal but it has contractions which narrow the gap between the author and the reader.

Question 6

Describe the first few sentences.

Answer 6

The sentence is a point, it is short and sharp. the following sentence backs this up with evidence. It is a slippery slope argument.

Question 7

What effect does the first paragraph have?

Answer 7

It is designed to scare the reader. “…could face extinction” is very final and pressuring. It is also pessimistic.

Question 8

The entire text is emotive. What effect does this have?

Answer 8

It creates a sense of urgency e.g “people are dying”

Question 9

“But catastrophic climate change isn’t inevitable” —–> opening sentence of second paragraph

Answer 9

This conveys a sense of hope and that there is still a chance.

Question 10

What effect does “we know” have?

Answer 10

It implies that everyone should know.

Question 11

What is the general effect of the second paragraph?

Answer 11

It is optimistic and has the feeling of empowerment.

Question 12

The phrases in green are glossed. What effect does this have?

Answer 12

It leaves room for more information and allows people of all intellect to understand.

Question 13

What impact does the word “dependence” have?

Answer 13

It implies that we rely too much on fossil fuels and that we shouldn’t do so.

Question 14

What does the reader ask themselves after reading the sentence describing technology that could reduce the amount of fossil fuels we use?

Answer 14

Why aren’t we using it?

Question 15

What does “If we” imply?

Answer 15

It implies that everyone is involved and that it is a group effort.

Question 16

What effect does listing the available technology to combat climate change have?

Answer 16

It shows the science behind their ideas which makes them more credible and gives hope.

Question 17

What is the significance of “ready-to-go”?

Answer 17

It’s a compound adjective which implies that the threat is immediate and not far into future. It stresses the point that we need to take immediate action.

Question 18

How is the third paragraph written?

Answer 18

It is made up of mostly opinions which are presented as facts.

Question 19

Why are plural pronouns used repeatedly?

Answer 19

To create a sense of identification and to empower them.

Question 20

What techniques does the phrase “catastrophic climate change” use?

Answer 20

Alliteration and repetition

Question 21

Why is “can” in “We can” written in bold?

Answer 21

It stresses that stopping climate change is achievable.

Question 22

What tone does the last three paragraphs (under the heading “What you can do”) have?

Answer 22

More hopeful

Question 23

What does the single sentence “All that’s missing is the action itself” imply?

Answer 23

That it is our fault.

Question 24

What effect does using numbers in piece have?

Answer 24

They make the threat more realistic/immediate as it proves that there is real evidence.

Question 25

What style is the orange box on the right hand side of the page written in?

Answer 25

A persuasive style.

Question 26

What two things does the orange box use to convey their message?

Answer 26

A rhetorical question and imperatives.

Question 27

What does the phrase “A nice bit of schadenfreude in the morning” (found in the small blue box on the bottom right hand side) do?

Answer 27

It takes pleasure in someone else’s misery.

Question 28

What do the three buttons at the bottom of the article do?

Answer 28

They simplify navigation.