Communication Strategy Flashcards
1
Q
Coms Strategy 1 (m.b.u.o.s.m)
A
Make better use of Social Media
2
Q
Coms Strategy 2 (i.f.o.lc)
A
Increase emphasis on LOCAL communication
3
Q
Coms Strategy 3 (i.f.o.ic)
A
Increase focus on INTERNAL communication
4
Q
Coms Strategy 4 (i.c.w.s.h)
A
Increase communications with stakeholders
5
Q
Coms Strategy 5 (a.n/l.m.s.a.p.a)
A
accept national/local media set a political agenda
6
Q
Coms Strategy 6 (a.a.t.a)
A
Adopt a transparency agenda
7
Q
How we will deliver
A
- Integrated communication strategy to take in account of all media strands
- Encourage a two way dialogue
- Focus our communication on what is good
8
Q
Who are our audiences (Londoners)
A
Specific Communities BME LGBT Disabilities Emerging communities Young People Businesses Commuters Victims
9
Q
Who are our audiences (Our Staff)
A
Federation Trade unions and staff associations MSC / Volunteers & Cadets Family and friends Potential staff
10
Q
Who are our audiences (Stakeholders/partners)
A
IAG
CJ Partners
Chief Executives
London Resilience
11
Q
Who are our audiences (Politicians/opinion formers)
A
MOPAC MPA Mayor GLA Home Secretary Justice Minister Prime Minister Opposition Leaders London MPs
