COMPETITION Flashcards
1
Q
Is the rivalry between companies selling similar products
A
Competition
2
Q
It is the process of collecting information about the external marketing environment to identify and interpret potential trends
A
Environmental scanning
3
Q
It involves marketers efforts towards achieving organizational objectives by predicting and influencing the competitive, social cultural environments
A
Environmental management
4
Q
Is someone that offers the same product
A
Direct competitor
5
Q
Offer the same product but have different goals
A
Indirect competitor
6
Q
Offer substitute products
A
Replacement competitor
